We’re Headed to the Shine Off Finals on July 12th in Las Vegas!
What do Evel Knievel, Sugar Ray Leonard, Usher, and Lee Ross Gómez have in common? We’ve all will have performed at Caesars Palace—and I’m ready to shine!
We’re beyond excited to share some amazing news—our very own Lee Ross Gómez, owner of Classic Shoe Valet & Co., has been selected as one of the three finalists for the 2025 SSIA Shine Off!
The Shoe Service Institute of America (SSIA) announced the finalists for its annual competition, and we know he is honored to represent Stockton, California on this prestigious stage. Lee Ross will compete live at SSIA’s 118th Annual Convention at Caesar’s Palace in Las Vegas on July 12 at 3 p.m., going head-to-head with two other incredible finalists:
Jason Dorn with Team Shine Force – Greenwood Village, CO
Sunny Yoo, with the Cobbler & Co. – Ellicott City, MD
Lee Ross Gómez, with Classic Shoe Valet & Co.
Each contestant will have 20 minutes to deliver the ultimate mirror shine using shoes and products provided by SSIA. This is more than a competition—it’s a celebration of craftsmanship, skill, and the art of shoe care.
We’re grateful to the SSIA for this opportunity and invite all our friends, clients, and fellow artisans to join us in Las Vegas for this exciting event. The convention is packed with educational sessions, networking, and an industry expo you won’t want to miss.
Wish us luck—and stay tuned for behind-the-scenes updates as we prepare to shine in Vegas!